How To Talk To Ad Reps and Never Get Ripped Off Again!

"Something You Need To Know About Marketing With Postcards!"

From:

Scott Palangi

Wednesday 7:21 a.m.

Howdy.... Scott Palangi here.

This is a long letter (about three pages), so, if you want, print it out and take it to lunch with you and "lets break bread” so to speak. This way you can give this letter.... and... what I’m about to teach you... 100% focus, okay?

Of course, if you've already had lunch -- just keep on reading!

In this letter I'm going to tell you two things. Both of which you’re probably not aware of, but should be.

One, I'm going to tell you why I asked for your snail mail address recently... and what you can expect from me in return if you complied with my request.

Two, I'm going to teach you something I learned from the good ole United States Post Office recently (something you need to know if you want to avoid wasting money on marketing, that is)

Here goes:

Remember how, in my last email, I asked you for your snail mail address? You do? Great, because, if you were swift enough to comply with that request, you're about to learn something very: POWERFUL, EFFICIENT, and of course, PROFITABLE. (Also happens to be the coolest, and most time-saving way of doing direct mail marketing that I've EVER seen and that's EVER been invented.)

And... the best part is... if you DID give me your snail mail address, you're going to get a FREE sample of what I'm talking about really soon. (Naturally, if you did NOT give me your snail mail -- you'd better hurry up while I'm still willing to foot the postage; PAYING for you to learn about this "New & Cool" thing. But my patience and kindness IS wearing thin so get me your snail mail if you didn’t already)

Great. Now check this out. I’ll “ease” you into it because it’s better that way.

If you've been running a martial arts program for a while, I'll bet you've noticed a "change" or a shift in the “type” of parent that inquires about lessons these days. And it doesn't matter WHAT part of the country you're in, either.

Seems like everyday you see more and more parents with tattoos, earrings, progressive dress and attire, and so on. You also see people in their 40's having their first child, too. And these people are not street urchins either. They're real people... with real money... and MANY of them have a real need and want for martial arts. (Hopefully YOUR martial arts if I have anything to do with it!) Even the "adult market" is "different" now.

Fact is... no matter where you live or operate your program from --

"these times they are a changin"

Why?

There's many reason, but the main one is "Age"

You see, the generation X'ers are getting older... settling down... and NOW... their even making real bucks, and.... (lucky for us) coupled with that -- they're also coming to grips with harsh reality that their kids "all over the place" if ya know what I mean.

This poses a new marketing challenge because Mr. Miyagi is long gone now (literally) and there's no more modern day Billy Blanks to catapult and reinforce the kids market like we once enjoyed with the adult market in the mid 90's and the kid market in the 80's.

Now – even though there’s been some “changes” in the demographic and psychographic makeup of our industry – one thing (and it’s a very good thing) has remained. In fact, it's even gotten stronger! And... the source of what I'm about to share with you is VERY CREDIBLE because it comes from none other than the good old United States Post Office!

According to the USPS... "Generation Xers are just as likely to be reached by direct mail as their baby boomer parents"

Do you have any idea how good a news that is? Keep reading.

See, research commissioned by the USPS found that:

1) 95% of all households STILL sort their mail every day (including Xers)

2) 57% check e-mail only weekly, but Xers check it daily! And...

3) Younger generations like postcards with coupons and offers.

(Sidebar: Turns out that people who own my kit are way more ARMED FOR SUCCESS in the coming years because of the strategies and tools contained in both 5 pound, 3-ring binders)

This means that YOU -- the martial arts master of the new millennium -- will need strong, proven, and predictable direct mail tools... and a targeted marketing strategy to grow your academy. (It also means your website copy better be rock-solid, too.)

Of course, all MY methods -- the DOJANG SUCCESS methods -- are built around three things:

1) Targeting with direct mail Postcards and Sales Letters

2) Targeting with Voice Broadcasts to support those postcards and letters... and...

2) A "hopper system" of emails that supports the VB and DM efforts.

Listen up and listen good: If you're not currently capturing the NAME & ADDRESS... HOME AND CELL PHONE NUMBER... and PRIMARY EMAIL (and for advanced marketers, the date of birth as well) of every prospect who you meet or whom you can buy the data -- YOU WILL ALWAYS HAVE TO RELY ON WALK INS AND REFFERALS TO BUILD YOUR ENROLLMENT!

Don't get me wrong, I like referrals just like the next lazy slob.

I also happen to love it when people walk into my school and ask "do you teach kids" and then, five minutes later, enroll on a program.

It’s exciting. It’s how most schools operate. And there's nothing wrong with that. It DOES work and it will ALWAYS work. But it's not enough, it’s not a responsible way to operate.

But do you know why so many schools fail at successfully implementing an effective, profitable direct mail program?

One is, they don't know how.

Yeah, they simply don't know the marketing "Equation" that forces people to respond to an ad.

And two is, it's too time consuming.

Meaning: Even if they DID know how to write an ad that WAS powerful enough to make somebody pick up the phone and call -- they don't know how to EXECUTE and implement those tools.

And I can't blame them.

When it comes to direct response marketing there's lots to learn and even more to do.

For starters: You've got to buy a list.... You've got to figure out how to create an effective message... You've got to get the cards printed (and sometimes you've got to get thousands printed to make it affordable -- and then find a place to store them until the next batch goes out. And if they don't work, you're out all that printing cost!)... Next, you've got to know how to do a mail merge... You've got to buy labels so you can get the names and addresses on the card.... Then you've got to put a stamp on the card (very time consuming)... and then, of course, you've got to schlep the cards over to the post office and mail them (Oh, and never put them in a mail box because, often times, they get chucked -- especially if you're sending a hundred or so. It happens)

It’s enough to make ANY martial arts teacher say, “Forget it... just let me run an ad in the Pennysaver and HOPE that someone calls” (Can you now see how all the “price resistance” in the martial arts industry has been self-perpetuated by lazy, apathetic, cowardly operators.... who simply want to earn the inquiry of a prospect by offering rates that are lower-than-low, or, too good to be true?)

GOOD NEWS!!!

I found this new service that lets you:

TOTALLY CUSTOMIZE your own card (and listen... YOU CAN EVEN PUT THE RECIPIENTS NAME THROUGOUT THE CARD ON BOTH SIDES! -- making it THAT much more likely to get read and responded to because of the personalization!)
Print "onesy-twosey" runs at the SAME PRICE as larger runs!! (Imagine having the ability to send out a FULL-COLOR, TWO SIDED POSTCARD, on HIGH-GLOSS STOCK -- one at time if you wish!) This makes it possible to do "tests" without spending a fortune, OR, wasting time.
Control your projects totally online! (Yeah, you simply log in... design your card or use the ones in my kit... then you pick which list or which individuals’ names you want the card to go to... Press “Send” -- AND YOU'RE DONE! Yep, no more stocking cards. No more putting labels on. No more going to the post office. Nunathat!

And get this: The card's this company uses are 4.25" by 6" -- the full size allowed for a .24 cent postcard! (Most full-color card printers give you a 4" by 6”, and the ones you print from your PC and/or Kinko’s can only be 4.25” by 5.5" wide. Now you get the full size!)

Here's how it works in a nutshell: All you do is upload your images to the control panel (a very, very “userfriendly” panel I might ad) and, from there, you can insert the photos in the designated spots if you wish!

I can't begin to tell you how HUGE this is.

Anyways, I know that "seeing” is in fact, “believing" -- and that's why I'm sending FREE sample of what I'm talking about to those who’ve given me their snail mail address.

And "No" -- I do NOT have a joint venture gig with the company I’m telling you about. They're not even set up like that yet. Not yet anyways.

However, I AM going to interview the CEO of the company who, incidentally, was a frustrated direct marketer. He was SO frustrated.... he went out and created a company to meet the demands of savvy marketers. (Like you and me). And I plan on recording the interview because I'm dying to know how the hell he can pull this off!

The reason this service is so valuable to school owners is because, usually, our schools’ needs do not warrant the services of (nor can we afford) a "Mailing House". Coupled with that is the aggravation of either doing the mail yourself -- or expecting your staff to do it properly. (Ever watch a bunch of program directors try an put labels and stamps on postcards? It's like watching an episode of the three stooges and it really burns them out.)

Okay, I know you want to know more about all this but you'll just have to sit tight until you get your FREE sample in the mail. (I intend to send it to you tonight).

And! If, for whatever reason, you DO NOT receive the FREE sample in the next ten days or so – please email me at once because part of my doing this little favor for you is to actually "test" the service as well.

Thanks for reading this lengthy letter, I really appreciate your attention and I hope that dojangsuccess.com has been of some help to you EVEN IF you haven't purchased any of my products. These emails are just as good for me to write as they are for you to read and that's why I do it.

Keep your eye's on the mail!

Best,

Scott Palangi

P.S. If you're just getting around to reading this, and it happens to be later than 01/21/2006 just shoot me your snail mail to fastkick@msn.com and I'll see that you get a FREE sample of this new service.