"Resist Technology

and STILL Get New Clients!"

 

From:

Scott Palangi

Thursday, January 31st, 2005

3:45 a.m.

 

Howdy....

 

Look, I don't mean to bitch about stuff... but I've "had it up to here" with technology.

 

Yeah, yeah, yeah.... I know, I know.... saying that, "technology's sucks", is a rather idiotic way to start off an article that'll be viewed exclusively over man's greatest communication tool:  "The Web".... But, as you're about to read, and, what's really important behind this months message, is this:

 

I've also had it up to here with "people and there excuses" (excuses for not succeeding that is)....

 

Especially my own excuses.

 

I mean, last month alone, I let far too many things "get in my way", of success.  Namely, a MAJOR (my first ever, in fact) COMPUTER PROBLEM.

 

I mean, yeah, sure, I know all about the importance of "backing up" valuable data and all that.  But, just like how our students never think that "it" (a physical assault) will never happen to them -- the thought of me losing ALL (read it, A-L-L) of my data (including everything I've written for the past 14 months or so -- including the FREE reports I was peice-mealing with other "super-whammy-experts", all of it) to computer viruses... well, to tell you the truth, it was beyond me.  And, as the adage goes:

 

I never thought it would happen to me.

 

Now -- I can already here the "geniuses" in here....

 

"But Scott... don't you know there's computer 'geeks' out there who can salvage-save-and recover all your data?"

 

Bullshit. (Especially after I did a hard restore (if ya know what that is, or care) and all that other geeky jazz).

 

So, picture this:

 

You're in you office.... You've got some marketing to do.... And, it's December-going on-January, and ALL OF YOUR DATA is, welp'....  gone!

 

I'm talking about:

  • Mailing lists. (One's you've paid for).

  • Accumulated Lists (One's you've "shoe-leathered" to create -- arguably even MORE valuable than a "purchased list".)

  • Lists of Be-Backs (a small list, mostly because of my high-closing ratio) [bragging]

  • Lists of private schools attendees (where I actually PAY a girl named Andrea to ethically THIEVE an active and "attending" list of grade-school students from a high-dollar catholic school --- and then do the data entry for each and ever entry -- so I can use my postcard system of "brainwashing" them into trying us out for a week...

  • ALL OF THE ADS, POSTCARDS, and LETTERS that I've used to take those names and addresses and slowly penetrate.... hypnotize... educate.... inform.... and PROMPT them into ACTION -- THOSE ADS -- gone!

Look, I even lost the software that I used to create the damn ads, okay?  So, call me a retard for not having backed it all up... but guess what?

 

It's the best thing that ever happened to me!

 

Here's why:  (boy do I love to say "here's why")

 

Now, before you start thinking I'm a masochist, hold on a minute.

 

You see, once I was "computer-less" (one in the shop, one that I broke in a rage of angst)  I had no choice but to remind myself of the perennial wisdom that has taken even the most IGNORANT of "oofs" from rags to riches... and that's called the old adage of:
 

The show must go on!

 

So, come January 1st, guess what I did?

 

Well, if you're smart enough to have purchased my kit, you know damn well that I advocate "hitting your list" at least once every 21 days (preferably more).

 

Of course, as chance would have it, 21 days crept up on me faster than "April 16th in last June" for a money launderer.  I had "no time for perfection.... No time for, doing it right (which usually, by default and the law of averages/incompetently, leads to, "not dong it at all") and I no time for re-installing, re-designing, and re-anything for that matter.

 

My mission?

 

To send out a 6 by 11 (my favorite) postcard to MY ENTIRE LIST. (which, remember, was "gone".) so I could start of JANUARY 2005 with "GUNS-A-"BLAZING"

 

Of course, I DID have a hard copy of all the data because (again, if you'll remember) I teach EVERYONE to have a hard copy of their data just in case they need an "Andrea" to re-enter it due to computer/human malfunction.

 

The problem?

 

Well, for starters, Andrea was out of town. (Holidays).....

 

The "lists" (now gone) were only available on paper (non mail-mergeable)...and the 21-day mark was rapidly approaching.

 

Now I had 3 problems facing me:

 

1)  It was time to send something to my (now "non-existant") lists.

1)  I had no software program to create a "professional looking" ad

2)  I had no mail-merge-ready list to actually mail to!

 

Faced with these three problems (or, as the popular self-help bozos would call, "opportunities", [gee, aren't I lucky to be surrounded by such opportunities) I then realized ad 3 options:

 

One... was, to call one of my clients and say, "Uhm, hey, can I borrow the kit that you paid me $497 bucks for?" 

 

Two... was, call Andréa and offer to pay her triple jus to drive back home so as to re-enter the "data" that she already entered.

 

And three?  Well.... "three" was, to do what MOST people do who visit my site when they want to improve their life: Nothing.  Yes, friends, it's absolutely true that... in the final analysis... at the end of the day.... and... after all the "facts" are in:

 

 

Most people will choose to do NOTHING as opposed to doing something -- or ANYthing when it comes to self-improvement..

 

Of course, if you've been reading my stuff you already know that I discovered long ago that "doing nothing" doesn't work.  And, if you've purchased my kit, you know that I make a HUGE issue out of people who choose to do NOTHING about building their child's character.  Naturally, I did what any bored, cheap, and un-resourceful idiot would do!

 

I designed a HAND-MADE AD!

 

And... I HAND-ADDRESSED each and every one of the "newly designed" hand-made ads, too! (not fun -- but neither is being broke in February.)

 

Yep, I worked my ass of all right.  Even Dan Kennedy woulda' said, "Jeez, this guy needs to get a hobby!" 

 

[Hey, on a side note, speaking of "doing it all on your own", remind me to tell you the time when my good friend, and mentor, Fred Mertens, personally printed, stuffed, sealed, addressed, and postage-ed, 600 plus envelopes simply because --- he had too.  I don't think he prescribes that kind of "work ethic" anymore, but, nonetheless, I can't ignore the fact that he was WILLING TO (and chose to) DO IT!]

 

Back to our story...

 

So then, here's the actual "HAND MADE AD" that I sent out.  click here.

 

I won't even tell you the results of this momentous effort.  Why?  Well,  for two reasons:

 

One, I'm still in a daze because I think I got lucky, and Two, because I've already hit my list so many times that it maybe this last mailing was "just enough" to push some fence-sitters -- over the edge.

 

But the best part (besides the new info calls) is that I got one call (and appointment, naturally) from a man in my town who had the same thing happen on HIS computer!  Yeah, he thought the ad was "cool", and decided to call. (I got more out of talking to this gentleman than ANY discussion I've had with ANYONE in the past 10 months, too.)

 

The point here, friends, is this:

 

The universe rewards action!

 

I could have sat around and waited to send out more mail... you know... "the good stuff".  But that could have -- and because it could have, it would have -- taken, FOREVER, if EVER!

 

I also got a person who called who happens to be a "recovery expert" for computer data.  (And, subsequently, I'm ready for my next major virus, breakdown, and so on.)  Turns out that, just like in the "home alarm system" industry -- people only take action.... AFTER they become a VICTIM.

 

Here's the ad. 

 

I advocate that YOU BECOME "A LIAR" AND TEST IT.

 

Then, if it doesn't work.... well.... just call me and complain about it.

 

Again, here's the link.

 

Best,

 

 

P.S.  Back up your PC.

P.P.S. Now.

P.P.P.S.  Please note that the moral to this story is to TAKE ACTION IN SPITE OF SETBACKS!